It’s useful for any company with a digital presence to analyse and measure the behaviour of its visitors. Web analytics make it easy to measure critical aspects such as the number of visitors, pages viewed, source of the visits, and actions taken on the site. You’ll also have greater insight into the things like page views, and time spent on page and visitor demographics.
Marketers need web analytics to help them fulfil their business objectives. Without it, they’d be stabbing in the dark. Based on the analysis of web analytics, marketers will know which immediate action is required to achieve better results. So let’s take a look at some of the top benefits that web analytics offer businesses looking to carve out a piece of digital real estate for themselves.
Measure Web Traffic with Ease
Do you want to know where your visitors come from, and how long they spend on your website? What about knowing which keywords visitors are using to land on your site, or which pages they naturally navigate to?
Web analytics reveal all this, and make it clear where your users are coming from, whether it be from search engines, social media, emails or display ads. It also shows you the number of conversions through each of these avenues. It’s important information for any business, and helps you decide in which channel to invest, and focus on.
View Visitors Count
Your site’s visitors count is the number of individual users that visit your website. It illustrates the amount of traffic your site is receiving. Web analytics make it clear how many times a visitor returned to your site, which pages received preference by visitors, and also pinpoints the city of origin of the user.
In fact, web analytics are even able to provide reports about how much time users spend on a specific web page, helping you identify how effective or engaging a web page is. These reports help you to actively improve pages, and decrease their bounce rate, which leads us to the next point.
Track Your Site’s Bounce Rate
The site’s bounce rate is determined by a visitor landing on a page, and then leaving the same page without taking the desired action, or clicking on any links harboured on that page. It gets determined by the total bounces, divided by total visitors on the site. If your site has a high bounce rate, it could mean visitors aren’t getting what they are after.
Using web analytics will make it far easier to get to the root of your site’s performance. Are you meeting your visitors’ expectations, are you converting expensive and valuable traffic into leads and sales? If you aren’t sure of the answer to these questions, it’s time to take a look at your website’s analytics, and how it’s fairing.